Compliance Teardown: 7 FIGURE RIA

Compliance Teardown: 7 FIGURE RIA
Company Overview
Mission Statement We support financial advisors with compliant lead generation, appointment setting, and outreach.
Scope of Services
Prospect identification (ideal client profile)
Appointment scheduling
Video-based lead nurturing (with permission)
Limitations We do not:
Provide investment advice
Recommend securities
Manage portfolios
Resell Leads
Regulatory Framework
Our services align with:
FINRA Rule 2210 – Communications with the Public
SEC Rule 206(4)-1 – Investment Adviser Marketing Rule
Telephone Consumer Protection Act (TCPA) – Do Not Call compliance
CAN-SPAM Act – Applicable to email opt-ins
State Do Not Call Lists – Observed in all outreach
Policies & Procedures
Content Approval
All messaging (scripts, texts, video intros) must be reviewed and approved by the advisor's compliance officer.
Version control logs include approval date and approver.
Recordkeeping
Retain all scripts, call notes, and outreach records for 6 years.
Maintain suppression lists and opt-out confirmations.
Data Privacy
Encrypt and restrict access to PII.
Adhere to GDPR and CCPA where applicable.
Call Script Framework
Call Introduction "Hello [Prospect Name], this is [Rep Name] calling on behalf of [Advisor Name] with [Firm Name]. The reason I'm reaching out is to see if you had a chance to review the short video prepared specifically for you."
Key Points to Include
Identify yourself, the advisor, and the firm.
Clarify that the video is prepared exclusively for the individual lead.
Confirm that permission was obtained to send the video.
Transition to scheduling a conversation: "If now isn't a good time, would you be open to scheduling a brief [Zoom/phone] session with [Advisor Name] to explore strategies that may benefit your retirement planning?"
Compliant Talking Points
All outreach is made on behalf of the advisor.
The video is personalized for one individual lead only.
Permission from the lead is required before any video is sent.
Leads are cross-checked against federal and state DNC lists prior to outreach.
All conversations are designed to identify interest, not to provide investment recommendations.
Training & Oversight
Annual compliance training for all staff.
Use of only pre-approved call scripts.
Monitoring of call recordings and outreach logs.
Escalation protocol for any suspected non-compliance.
Disclaimers
General Disclaimer This company provides marketing and appointment-setting services only. We do not provide investment, legal, or tax advice. All communications are sent on behalf of the advisor and require compliance approval.
Appendices
Compliance Approval Log Template
Date | Document | Approver | Notes
Record Retention Policy
All communications and prospect data are securely stored for 6 years and available for audit.
Advisor-Firm Disclosure Templates
Advisor name and title
Firm name and address
CRD number placeholder